Last week, the American Family Association released its "Naughty or Nice List," designed to let consumers "know which companies are Christmas-friendly" so they can patronize them this holiday season in an effort to fight back against the "secular forces in our country that hate Christmas because the word itself is a reminder of Jesus Christ."
Today, Liberty Counsel released its own "Naughty or Nice List," which likewise "applauds retailers who acknowledge the reason for the season, and exposes those who do not."
We have looked over both lists and realized that conservative Christians activists who intend to use them to plan their holiday shopping are going to find themselves very confused as to just which retailers are "naughty" and which are "nice," considering that several stores received opposite designations on the American Family Association and Liberty Counsel lists.
For instance, Liberty Counsel lists Barnes & Noble, Bath & Body Works, Best Buy, CVS and Staples as "nice," while the AFA lists those same stores as either "naughty" or "marginal":
Conversely, the AFA lists Dick's Sporting Goods, The Gap, Old Navy and TJ Maxx as "nice," while Liberty Counsel lists them all as "naughty":
