Mississippi pastor Don Wildmon founded the National Federation for Decency in 1977 to fight what he saw as rampant indecency within the entertainment industry and the culture at large. In 1988, the organization changed its name to the American Family Association and has since become notorious for launching countless boycotts against companies, organizations and places that fail to promote its right-wing agenda.
Designated an anti-gay hate group by the Southern Poverty Law Center in 2010, thanks largely to the views espoused by former spokesman Bryan Fischer, the AFA remains one of the most powerful Religious Right organizations operating today, with its radio arm, American Family Radio, broadcasting from stations in at least 40 states, and affiliated activists groups like One Million Moms and news outlets like OneNewsNow promoting its message on various fronts.