Established in 1975, Gun Owners of America believes that even the far-right National Rifle Association is too moderate and open to compromise on the issue of gun rights. GOA has emerged as a vocal opponent of gun violence prevention measures thanks to its close alliances with Republican lawmakers and its tendency—unlike the NRA—not to go into hiding after mass shootings.
GOA is currently under the leadership of Erich Pratt, but it was led for decades by his father, Larry Pratt, now the Virginia-based group's executive director emeritus. Under Larry Pratt's leadership, GOA became a bridge between conservative lawmakers and the radical anti-government militia movement, linking guns to issues such as Christian nationalism and opposition to immigration reform. Much like the NRA, GOA promotes bizarre conspiracy theories and racial rhetoric in order to stir up panic about crime waves and imminent government seizures of firearms.