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Learning the Lessons of the Latino Vote

A Latina woman wearing a mask pushes her child in a stroller, with several political campaign signs behind her in the background.
Photo: Shutterstock.

This op-ed(link is external) was distributed by OtherWords.

Among the many lessons learned in this year’s election, one standout is that Latino voter turnout showed the power of extensive, culturally competent voter education and outreach.

And in Georgia, we will soon discover whether progressive candidates have learned these lessons well enough to prevail again.

Two critical U.S. Senate runoffs present an opportunity for candidates to speak directly to Latinos throughout the state about the issues that are urgent in their communities. And they should seize it, because Latinos deserve solutions to the hardships we face and leaders we can trust to fight for them.

In Georgia, the devastating impact of COVID-19 is at the top of the list: Nearly 70 percent(link is external) of Latinos in the state say that a federal stimulus bill is “very important.”

Americans from all walks of life have endured enormous suffering throughout the pandemic. But Latinos are bearing the brunt of its impact, with one public health expert describing it as a “historic decimation of Latino communities(link is external).”

That has been especially true in Georgia, where Latinos are overrepresented(link is external) in the state’s essential workforce as poultry factory workers, farm workers, and construction workers.

During the spring, crowded working conditions and a lack of personal protection equipment sparked outbreaks(link is external) in Georgia’s poultry factories, which disproportionately hurt Latinos. Although Latinos account for less than 10 percent of the Georgia population, they account for about one-third(link is external) of all positive COVID-19 cases.

Georgia governor Brian Kemp largely ignored(link is external) these early outbreaks, leaving Latinos to fend for themselves. He was among the last of his peers to institute a shelter-in-place mandate and one of the first to reopen non-essential businesses.

As cases among Black and Latino Georgians continued to soar, state officials repeated the lie(link is external) that cultural differences and social behaviors, not working conditions, were responsible for the disproportionate share of cases in industries with essential workers.

Furthermore, job cuts in Georgia have also hit Latinos hard, leaving many of them struggling to make ends meet — let alone pay for five-figure(link is external) hospital bills.

The months ahead could be even darker(link is external), particularly in the absence of significant federal pandemic relief.

Many Latinos in Georgia, including undocumented immigrants and their families who were excluded(link is external) from receiving federal stimulus funds, have scraped by with the help of local nonprofits, churches, and other social service organizations. But we all deserve more.

Clearly, the status quo has failed Georgia’s Latinos — and Latinos nationally, who all have a stake in who controls the Senate.

Georgia’s Senate races will have a number of critical implications, including when it comes to defending(link is external) DACA, which protects some immigrant youth from deportation, and providing pandemic relief for Latinos — as well as the millions of other Americans across the country who are unemployed, facing eviction, or struggling to put food on the table.

The candidates who deserve Latinos’ support are those who prioritize solutions that ease our suffering over their own personal interests.

Even before the pandemic, many Latinos ranked(link is external) health care and the economy among their top political issues. But  as the coronavirus ravaged the country across this year, those issues have been magnified alongside COVID relief as pressing needs for Latino families.

Record Latino turnout(link is external) in the presidential election shows that the proof is in the pudding. Many local grassroots organizers have been working on the ground with Latinos in their communities for years(link is external) to hear their concerns and empower them to use their voices at the ballot box. Their long-term commitment and dedication paid off on Election Day.

Candidates and progressive activists hoping to earn our political support should take a cue from these organizers. Take the time to build and nurture relationships with us and demonstrate that you understand our needs and our priorities.

The next big test is Georgia. But there will be many more.